A SPARK Neuro X Advertising Week Collaboration There was a time, not so long ago, when being a mother meant staying at home. (Not to mention doing all the cooking, cleaning, and caring for children…all while looking stylish). Not anymore. *wink* Today, more...
What is self-report? Self-report[1] is just what it sounds like: when someone reports or tells you about him or herself. Ask a person what they think, do, or believe, and what you get back is self-report data. Self-report data comes from several different methods,...
For professional athletes, endorsing brands and products is a second full-time job—and it sure can pay like one. Patriots QB Tom Brady makes nearly half of his income through endorsements, while NBA star Lebron James gets 60% of his income that way. (For tennis icon...
Subconscious emotions. Neural signals. Brainwaves. Mind-reading tech. It sounds like something out of science fiction. But in the world of neuromarketing, it’s not only possible; it’s how many of today’s top brands make their most important creative decisions. The...
Have you ever looked at a car and thought it looked cute? Have you ever seen a cartoon character that gives you the creeps? As it turns out, there’s a lot of psychology and neuroscience behind these emotions. Let’s start with an unusual example: this lamp. There’s...
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